BAK, Bay Area Kicks, is another great example of the evolution of the Blog. Started as a .com in 2003 to leverage the web as an online sneaker business, BAK staff realized TALKING and SHARING information about sneakers was a critical component of the online sneaker experience. Ba-Da-Bing, the Bay Area Kicks Blog.
This is no IBM commercial about 'just talk', this is another hard example of how Blogs are redefining information as a component of intelligent, thoughtful, customer oriented marketing. Going are the days an investor rented the store, stocked the goods, and paid people minimum wage to sell. We are moving to the 'fully/multi/expecting to be' informed consumer; only the informing retailer will survive the wave.
Oh yeah. You cant touch this sneaker. Unless you fly to Asia. Do'h!
http://www.bayareakicks.com/




