Stormy days for radio stations, swirling winds, thunderbolts of new technologies deliver audio bypassing the king of sound delivery: Radio. Within 'Radio', technologies like HD and Satellite fight to deliver a fractured audience what was traditional 'radio' just a few years ago.
Like Lear, some stations ignore this storm of technology: "Blow, wireless winds, and crack your cheeks; rage, blow. You cataracts and iPods, and hurricanoes and streaming websites, spout Till you have drench'd our broadcast towers, drown'd the cocks with the DJ." Some radio owner's efforts to talk back at the storm may mean they have lost touch with reality. Perhaps, like Lear, some owner’s behavior worsens as the technological storm waxes. Like Lear they go mad or bankrupt – a tragic fall as an industry forgets its simple yet priceless commodity: Delivering live sound over airwaves.
There are a rare few who stand pat in the storm. See new opportunity in radio's ability to deliver live sound in a new age.
Mark Ramsey is one. On Hear 2.0, Mark Ramsey starts with a basic premise: love of sound. From this understanding Mark tackles issues confronting radio today. Hear2.0 is one of a two prong approach to enlightening radio station direction in exploiting strategies for new media and radio. The other prong, sister company, Mercury Radio Research, provides strategic research of what people want and listen to in the sound delivery industry.
When my wife and I moved from the east coast in 1995, we left a vibrant 102.7 WNEW FM, a NYC icon of classic rock with classic rock DJ's. What we did not know is WNEW built its format from smaller stations like Boulder's 97.3 KBCO, which Mark played a role in last century.
In his book, Fresh Air: Marketing Guru's on Radio,
Mark culls the best minds in today's marketing from OUTSIDE the radio
space. Some from inside the Web 2.0 space (i.e. Seth Godin) as 'Thought
Starters' to reflect on what radio is capable of in this new tech paradigm. As
a Blog supporter & reader at Lijit (and
a guy who works in the garage while the baseball game plays live over the radio),
I connect to Mark Ramsey’s message of inclusion for radio in a Web 2.0 world.
Mark and the Gurus’s Mark assembles offer enlightened ideas to do just this. The
question is will radio owners consider them as this new century goes top speed
with media delivery? Or will they just bellow about on the heath?
Barney Moran
Grateful Word


Barney Moran
Barney Moran

Barney Moran


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